Working intuitively without seasonal themes, fabrics and materials dictate the design, while colour and drape guide the proportions. Natural fibres including merino wool, cashmere, silk and lambskin form the core of every collection. “We redevelop the colour and texture language season by season. We also choose materials for their tactile appeal, how good they feel on the skin.” With an instinct for timelessness that trickles into every detail and versatility that plays through the scales, Petar Petrov’s star has rapidly risen over the last years as has his loyal celebrity, influencer and real woman tribe.