MOMENT of WHITE is an Armenian luxury bridal and eveningwear brand founded by designer Alyona Konnova in Yerevan. The brand is known for its quiet luxury aesthetic, combining minimalism, impeccable tailoring, and contemporary silhouettes.
Each piece is crafted from premium materials, with special attention to fluid shapes, complex cuts, and refined construction. The inner finishing of every garment is completed by hand. MOMENT of WHITE’s mission is not only to create a beautiful look, but to give every woman a sense of inner freedom, lightness, and harmony.