Jocund is an Armenian fashion brand founded by Varduhi Torosyan, a graduate of Domus Academy in Milan. The brand is known for its emotional and imaginative approach to design, combining lightness, layering, and a strong sense of individuality.
Jocund creates expressive pieces with a delicate visual language and a thoughtful attention to form. In 2026, Varduhi Torosyan designed a look for Pixar director Madeline Sharafian for the Oscars red carpet.